As the Chief Marketing Officer of Fitted, a daily “outfit-check” app, I was responsible for all marketing and growth strategies to acquire 10,000+ downloads in the first months after launch: social media campaigns, collaborations, experiential events, etc. Most notably, I led the product design (UI/UX) while working with engineers on executing roadmaps and grew and managed marketing coordinators and campus ambassador programs (500+ students) to increase user count.

My favorite campaign of the launch was a concept I named “Fits & Friends,” which showcased our friends in their best outfits and interviews in their homes.

All below product design, graphic design and photography by me.